Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts – Ruth Clowes [Skillshare]

Course Name	Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts
Tutor/Author	Ruth Clowes
Total Lectures	12 Lessons (57m)
Level	Intermediate level
Course Link	skillshare.com/en/classes/social-media-copywriting-masterclass-professional-tips-for-profiles-and-posts/841896900

Course Description

If you want to improve your copywriting for social media, from Instagram profiles and Twitter bios to LinkedIn posts, Facebook pages and Pinterest Pins, this class is for you.

I’ll show you how to craft effective social copy for your business that’s SEO-friendly and tailored to each individual social media platform – while remaining true to your brand voice.

The copywriting skills you’ll learn will make your social media marketing communications more effective, helping you reach your conversion targets and sales goals.

What you’ll learn

• An actionable three-point plan to set you up for social media success
• Copywriting techniques to help you write perfect social media bios and profiles
• Top tips for writing for Twitter, Facebook, Instagram, LinkedIn and Pinterest
• Practical tactics to boost SEO on all platforms
• Professional insights into making your copy more attention-grabbing and persuasive
• Simple, practical ways of handling replies that will save you time
• Common mistakes people make on social and how to avoid them.

Why choose this class?

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works.

These skills will make your social media copywriting more effective, less time-consuming and will help you reach your engagement and conversion targets.

This class is for you if you:

• Write social media posts as part of your role
• Work in a communications, marketing, PR or customer service team
• Are looking for ways to streamline your social media workflow
• Want to maintain a consistent voice across different platforms.

The skills you’ll learn in this class are highly transferable. You’ll find them useful outside of work too – whether you have your own business, you’re a blogger or even if you only use social media on a personal level.

Help and resources

Download the Social Copy Cheat Sheet before you start the class. The cheat sheet contains prompts to guide you through each lesson, so you’ll find it useful to have it nearby to refer to.

Take a look at my Example Project for inspiration.

Here are the various free online tools and resources I recommend in the different lessons:

Prepare for Success – MindTools Comms Planner
Profiles and Bios – Hootsuite Bio Templates
Writing for Twitter – Character Counter
Writing for LinkedIn – LinkedIn Post Guide
Writing for Facebook – Title Case Converter
Writing for Instagram – Instagram Line Break
Conversations – Customer Service on Social
Common Mistakes (and how to avoid them) – Hemingway Editor
Next Steps – Buffer Marketing Personas Guide

Don’t forget to share your social copy as a project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your copywriting.

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